From March 2015, flying with Delta will be a little different. The airline has just announced their product rebrand, and will be saying goodbye to Economy, Economy Comfort, and Business Elite.
Delta will be launching five new classes: Basic Economy, Main Cabin, Delta Comfort+, Delta One, and First Class.
Here are the main differences between classes:
Basic Economy
This is the choice for the budget-conscious flyer, and while they’re the cheapest tickets available, they’re obviously also the most restrictive. Passengers can’t request seats in advance, get refunds for any unused tickets, or receive upgrades.
You’ll be the last one on the aircraft, so the prime overhead locker space is sure to be gone, although you will get complimentary beverages (non-alcoholic) and snacks when they’re available, and can also buy food off the menu.
Main Cabin
This is basically the economy that we’re used to. You’ll have the same entertainment and snack options as Basic Economy passengers, but you’ll also get to choose your seat, and you’re more likely to get some money back if you change or cancel a flight. Passengers flying internationally will have access to meal service, alcoholic beverages, and a sleeping kit.
Delta Comfort+
Passengers flying Delta Comfort+ will get to board after First Class and Delta One Classes, will have dedicated overhead space, access to alcoholic beverages, better options for snack, and much better in-flight entertainment. If you’re flying between New York and either San Francisco or Los Angeles you’ll also receive a blanket, pillow, and frozen yoghurt.
Delta One
Delta One was formerly Business Elite, and you’ll be able to enjoy seats that go completely flat, excellent food, noise-reduction headsets, and pre-flight alcoholic drinks.
First Class
Delta will now have First Class on their domestic flights, and travellers will have access to dedicated overhead luggage space, pre-flight and in-flight drinks, power outlets available on most planes, and most of the same amenities as Delta One.
Source: Flickr
What does this mean for passengers?
The question that must be asked, is whether Basic Economy passengers will be paying less than what economy class passengers are currently paying. Or will passengers be getting less comfort and flexibility for the same price, and expected to upgrade to Main Cabin in order to receive the service they’re used to?’
The pricing structure has been compared to the low cost carrier Spirit, with some travellers saying the lack of advanced seat selection is a deal breaker.
There’s also the question of how they’re going to police the overhead space-after all, don’t flight attendants already have enough to do?
However others are happily anticipating the new changes, and the new options it brings. Those who hate economy class, but can’t quite afford Delta One or First Class will enjoy Delta Comfort, while passengers who don’t care about the in-the-air experience, but are concerned about price should enjoy Basic Economy.
What do you think about this product rebrand? Will it have any effect on whether you fly Delta?
